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Commonly known by the name CBD, cannabidiol has become a breakthrough wellness and health ingredient in recent years. However, regulators are trying to catch up to the rapid growth of the industry. Though much research has already been carried out, CBD products still lack regulatory standards as seen in the foods, beverages and supplements. Demand hemp gummies is still high for this component extracted from the hemp plants. Not every product becoming a part of the green rush contains premium-quality ingredients. The CBD marketplace is flooding with marketers trying to benefit from the growing popularity and demand by providing low-quality products behind pretty packaging and false claims. This is why it is essential to gain some basic understanding of how to choose the right products that deliver desired effects. Here are some of the tips that help you stay safe against misleading marketing traps.

 

Understand the Labeling

In the past few years, the United States has made efforts towards legitimizing cannabidiol products through regulations. It was in 2018 that the FDA approved the first-ever CBD-infused drug created to treat certain types of epilepsy. A few months later, the Farm Bill was passed, legalizing the production and use of hemp as an industrial level. Amidst these regulations, the market still hosts brands intending to profit through wrong means.

 

Studies have found that about 60 percent of the CBD brands mislabel the cannabinoid content of the products. A number of products contain high levels of THC or other synthetic compounds which can affect users negatively. There is a difference between brands white-labeling their products and brands that control the entire process from cultivation and growth to formulation and production. Those companies who white label the products don’t even know where the ingredients come from, posing a threat to consumers concerned about quality. The ideal way to make sure you can trust the brand is to understand the level of their involvement in quality assurance from soil to bottle.

 

Know the Source

One of the most critical metrics for determining quality is the origin of hemp used in a product. You should consider either U.S. grown or European hemp. The Netherlands, UK, Germany, Spain, Italy and France have great experience in hemp cultivation. Both Europe and the U.S impose strict regulations and standards on growers, ensuring a high-quality final product.

 

Apart from worrying about where the CBD comes from, you should also identify how it is extracted. Methods of extraction can vary from one brand to another and most involve the use of solvents like CO2 or ethanol. CO2 is the best solvent as it pulls out higher amount of cannabinoids and maintains purity while minimizing the use of chemicals. If you see that a company uses other extraction methods, look for any harmful chemicals used and the benefits depleted.

 

Do Some Research

Instead of blindly trusting a company’s marketing strategies, use your own knowledge of production and extraction methods and claims. There are few terms that often seem to be confusing for customers like ‘full-spectrum’ and ‘broad-spectrum’ CBD. While full-spectrum contains all the compounds from the hemp plant along with trace amounts of THC, broad-spectrum is THC-free cannabidiol. There are numerous high-grade methods used to dilute the THC levels. However, some companies separate out the THC and add low-quality CBD, destroying the potency of the product in the process.

 

Another important factor is the ratio of THC to CBD which can specifically affect medicinal cannabis users. While a high concentration of CBD can effectively ease mild symptoms like stress, pain and anxiety, those suffering from serious problems should look for products containing a higher THC to CBD ratio. This delivers better results due to the combined effects of THC and CBD.

 

Learning about a brand’s methods of sourcing, extraction, ingredients and others should be easy and if you don’t find such information readily available, it should be considered as a clear red flag.

 

Shop Smarter for CBD

With a little research and knowledge, a CBD consumer should be able to choose a reliable source of the product he is willing to try. It is advisable to check on the brand yourself to enjoy the benefits of a high-quality CBD product. Some of the best CBD brands offer detailed information on the products benefits and usage to help you make the most out of your purchase. They also answer your questions and concerns regarding the products and compounds. Reliable websites also provide third-party lab test reports and Certificate of Analysis to make it easy gauging the quality of products they sell.